Press Release ROI & Measurment Resources

Discover Business Wire’s resources for measuring the performance and ROI of your news releases. Learn how to track and analyze your public relations and investor relations campaigns, optimize your strategies, and demonstrate the value of your efforts.
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From Click to ROI: Tips for Links in Your Press Release

In the vast ocean of digital content, your press release can get lost in the continual waves of news. You’ve crafted it carefully, with every word chosen to tell your story. But how do you ensure it can be found in the stormy seas of information? The secret lies in the humble hyperlink.
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